HVAC > HVAC Filters (ET04) - (3073 Products)
Made in USA - 24" Noml Height x 24" Noml Width x 4" Noml Depth, 95% Capture Efficiency, Wireless Pleated Air Filter - MERV 14, Microfiberglass Paper, Integrated Beverage Board Frame, 500 Max FPM, 2,000 CFM, For Any Unit
Item #: 32977084
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wireless Pleated
Nominal Height (Inch)
24
Nominal Width (Inch)
24
Nominal Depth (Inch)
4
Particle Capture Efficiency (%)
95
MERV Rating
14
Media Material
Microfiberglass Paper
Integrated Frame
Yes
Actual Height (Inch)
23-3/8
Actual Height (Decimal Inch)
23.380
Actual Width (Inch)
23-3/8
Actual Width (Decimal Inch)
23.380
Actual Depth (Inch)
3-3/4
Maximum Air Flow (FPM)
500
CFM
2000
Initial Resistance at FPM (Inches w.g.)
0.68
Final Resistance at FPM (Inches w.g.)
1.5
Maximum Temperature (F)
200
Capacity
High
Frame Material
Beverage Board
Features
Mini-Pleat
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 20" Noml Height x 25" Noml Width x 1" Noml Depth, Permanent Air Filter - Steel, Integrated Steel Frame, 300 Max FPM, 1,300 CFM, For Large Particle Removal Applications
Item #: 32975500
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Permanent
Nominal Height (Inch)
20
Nominal Width (Inch)
25
Nominal Depth (Inch)
1
Media Material
Steel
Integrated Frame
Yes
Actual Height (Inch)
19-1/2
Actual Width (Inch)
24-1/2
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
1300
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
250
Frame Material
Steel
Features
Washable
For Use With
Large Particle Removal Applications
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 20" Noml Height x 20" Noml Width x 2" Noml Depth, 80 to 85% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 13, Synthetic, Integrated Beverage Board Frame, 500 Max FPM, 1,400 CFM, For Any Unit
Item #: 85094563
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
20
Nominal Width (Inch)
20
Nominal Depth (Inch)
2
Particle Capture Efficiency (%)
80-85
MERV Rating
13
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
19-1/2
Actual Width (Inch)
19-1/2
Actual Depth (Inch)
1-3/4
Maximum Air Flow (FPM)
500
CFM
1400
Initial Resistance at FPM (Inches w.g.)
0.29
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
High
Pleats Per Square Foot
10
Frame Material
Beverage Board
Features
Earns Leed Points
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 14" Noml Height x 20" Noml Width x 2" Noml Depth, 80 to 85% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 13, Synthetic, Integrated Beverage Board Frame, 500 Max FPM, 980 CFM, For Any Unit
Item #: 85094506
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
14
Nominal Width (Inch)
20
Nominal Depth (Inch)
2
Particle Capture Efficiency (%)
80-85
MERV Rating
13
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
13-1/2
Actual Width (Inch)
19-1/2
Actual Depth (Inch)
1-3/4
Maximum Air Flow (FPM)
500
CFM
980
Initial Resistance at FPM (Inches w.g.)
0.29
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
High
Pleats Per Square Foot
10
Frame Material
Beverage Board
Features
Earns Leed Points
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
PrecisionAire - 10" Noml Height x 24" Noml Width x 1" Noml Depth, <20% Capture Efficiency, Panel Air Filter - MERV 4, Fiberglass, Integrated Chipboard Frame, 300 Max FPM, 500 CFM, For Any Unit
Item #: 60751708
Brand: PrecisionAire
Model #: 10055.011024
Exact Tooling IR#: 04
Product Specifications
Filter Type
Panel
Nominal Height (Inch)
10
Nominal Width (Inch)
24
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
<20
MERV Rating
4
Media Material
Fiberglass
Integrated Frame
Yes
Actual Height (Inch)
9-7/8
Actual Width (Inch)
23-7/8
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
500
Frame Material
Chipboard
For Use With
Any Unit
Standards Met
UL 900 Class 2
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 12" Noml Height x 24" Noml Width x 12" Noml Depth, 95% Capture Efficiency, V-Bank Mini-Pleat Air Filter - MERV 14, Microfiberglass, Integrated Plastic Frame, 500 Max FPM, 1,000 CFM, For Any Unit
Item #: 04560322
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
V-Bank Mini-Pleat
Nominal Height (Inch)
12
Nominal Width (Inch)
24
Nominal Depth (Inch)
12
Particle Capture Efficiency (%)
95
MERV Rating
14
Media Material
Microfiberglass
Integrated Frame
Yes
Actual Height (Inch)
11-3/8
Actual Width (Inch)
23-3/8
Actual Depth (Inch)
11-1/2
Maximum Air Flow (FPM)
500
CFM
1000
Initial Resistance at FPM (Inches w.g.)
0.34
Final Resistance at FPM (Inches w.g.)
2
Maximum Temperature (F)
200
Capacity
High
Frame Material
Plastic
Features
Mini-Pleat
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 20" Noml Height x 25" Noml Width x 1" Noml Depth, 70% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 8, Cotton/Polyester & Activated Carbon, Integrated Beverage Board Frame, 500 Max FPM, 1,740 CFM, For Any Unit
Item #: 76935667
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
20
Nominal Width (Inch)
25
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
70
MERV Rating
8
Media Material
Cotton/Polyester; Activated Carbon
Integrated Frame
Yes
Actual Height (Inch)
19-1/2
Actual Width (Inch)
24-1/2
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
500
CFM
1740
Initial Resistance at FPM (Inches w.g.)
0.37
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
120
Capacity
High
Pleats Per Square Foot
12
Frame Material
Beverage Board
Features
Odor Removal
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 12" Noml Height x 24" Noml Width x 12" Noml Depth, 98% Capture Efficiency, V-Bank Mini-Pleat Air Filter - MERV 15, Microfiberglass, Integrated Plastic Frame, 500 Max FPM, 1,000 CFM, For Any Unit
Item #: 00027052
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
V-Bank Mini-Pleat
Nominal Height (Inch)
12
Nominal Width (Inch)
24
Nominal Depth (Inch)
12
Particle Capture Efficiency (%)
98
MERV Rating
15
Media Material
Microfiberglass
Integrated Frame
Yes
Actual Height (Inch)
11-3/8
Actual Width (Inch)
23-3/8
Actual Depth (Inch)
11-1/2
Maximum Air Flow (FPM)
500
CFM
1000
Initial Resistance at FPM (Inches w.g.)
0.81
Final Resistance at FPM (Inches w.g.)
2
Maximum Temperature (F)
200
Capacity
High
Frame Material
Plastic
Features
Mini-Pleat
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
PrecisionAire - 10" Noml Height x 20" Noml Width x 1" Noml Depth, <20% Capture Efficiency, Panel Air Filter - MERV 4, Fiberglass, Integrated Chipboard Frame, 300 Max FPM, 417 CFM, For Any Unit
Item #: 04836912
Brand: PrecisionAire
Model #: 10055.011020
Exact Tooling IR#: 04
Product Specifications
Filter Type
Panel
Nominal Height (Inch)
10
Nominal Width (Inch)
20
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
<20
MERV Rating
4
Media Material
Fiberglass
Integrated Frame
Yes
Actual Height (Inch)
9-7/8
Actual Width (Inch)
19-7/8
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
417
Frame Material
Chipboard
For Use With
Any Unit
Standards Met
UL 900 Class 2
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
PrecisionAire - 16" Noml Height x 20" Noml Width x 2" Noml Depth, 50 to 60% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 10, Polyester/Polypropylene, Integrated Frame, For Any Unit
Item #: 00626960
Brand: PrecisionAire
Model #: 50855.021620
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
16
Nominal Width (Inch)
20
Nominal Depth (Inch)
2
Particle Capture Efficiency (%)
50-60
MERV Rating
10
Media Material
Polyester/Polypropylene
Integrated Frame
Yes
Actual Height (Inch)
15-5/8
Actual Width (Inch)
19-5/8
Actual Depth (Inch)
7/8
Features
Electrostatic; Washable
For Use With
Any Unit
Standards Met
ASHRAE Standard 52.2. Classified; UL 900 Class 2
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 16" Noml Height x 20" Noml Width x 1" Noml Depth, 30 to 35% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 8, Synthetic with Antimicrobial Protection, Integrated Beverage Board Frame, 300 Max FPM, 670 CFM, For Any Unit
Item #: 79748042
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
16
Nominal Width (Inch)
20
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
30-35
MERV Rating
8
Media Material
Synthetic with Antimicrobial Protection
Integrated Frame
Yes
Actual Height (Inch)
15-1/2
Actual Width (Inch)
19-1/2
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
670
Initial Resistance at FPM (Inches w.g.)
0.26
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
Standard
Pleats Per Square Foot
12
Frame Material
Beverage Board
Features
Antimicrobial
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 12" Noml Height x 24" Noml Width x 1" Noml Depth, 35% Capture Efficiency, Wireless Pleated Air Filter - MERV 8, Synthetic, Integrated Clay Coated Paper Board Frame, 300 Max FPM, 750 CFM, For Any Unit
Item #: 33743667
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wireless Pleated
Nominal Height (Inch)
12
Nominal Width (Inch)
24
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
35
MERV Rating
8
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
11-3/8
Actual Width (Inch)
23-3/8
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
750
Initial Resistance at FPM (Inches w.g.)
.19 (at 300 FPM)
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
150
Capacity
High
Pleats Per Square Foot
16
Frame Material
Clay Coated Paper Board
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
PrecisionAire - 24" Noml Height x 24" Noml Width x 1" Noml Depth, <20% Capture Efficiency, Panel Air Filter - MERV 4, Fiberglass, Integrated Chipboard Frame, 300 Max FPM, 1,200 CFM, For Any Unit
Item #: 98458680
Brand: PrecisionAire
Model #: 10055.012424
Exact Tooling IR#: 04
Product Specifications
Filter Type
Panel
Nominal Height (Inch)
24
Nominal Width (Inch)
24
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
<20
MERV Rating
4
Media Material
Fiberglass
Integrated Frame
Yes
Actual Height (Inch)
23-7/8
Actual Width (Inch)
23-7/8
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
1200
Frame Material
Chipboard
For Use With
Any Unit
Standards Met
UL 900 Class 2
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 18" Noml Height x 20" Noml Width x 2" Noml Depth, 35% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 8, Synthetic, Integrated Paperboard Frame, 500 Max FPM, 1,250 CFM, For Any Unit
Item #: 44398543
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
18
Nominal Width (Inch)
20
Nominal Depth (Inch)
2
Particle Capture Efficiency (%)
35
MERV Rating
8
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
17-1/2
Actual Width (Inch)
19-1/2
Actual Depth (Inch)
1-3/4
Maximum Air Flow (FPM)
500
CFM
1250
Initial Resistance at FPM (Inches w.g.)
.20 (at 500 FPM)
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
Standard
Pleats Per Square Foot
10
Frame Material
Paperboard
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 16" Noml Height x 16" Noml Width x 1" Noml Depth, 35% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 8, Synthetic, Integrated Paperboard Frame, 300 Max FPM, 525 CFM, For Any Unit
Item #: 75571935
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
16
Nominal Width (Inch)
16
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
35
MERV Rating
8
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
15-3/4
Actual Width (Inch)
15-3/4
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
525
Initial Resistance at FPM (Inches w.g.)
.14 (at 300 fpm)
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
Standard
Pleats Per Square Foot
12
Frame Material
Paperboard
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 24" Noml Height x 24" Noml Width x 12" Noml Depth, 65% Capture Efficiency, V-Bank Mini-Pleat Air Filter - MERV 11, Microfiberglass, Integrated Plastic Frame, 500 Max FPM, 2,000 CFM, For Any Unit
Item #: 85094340
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
V-Bank Mini-Pleat
Nominal Height (Inch)
24
Nominal Width (Inch)
24
Nominal Depth (Inch)
12
Particle Capture Efficiency (%)
65
MERV Rating
11
Media Material
Microfiberglass
Integrated Frame
Yes
Actual Height (Inch)
23-3/8
Actual Height (Decimal Inch)
23.380
Actual Width (Inch)
23-3/8
Actual Width (Decimal Inch)
23.380
Actual Depth (Inch)
11-1/2
Maximum Air Flow (FPM)
500
CFM
2000
Initial Resistance at FPM (Inches w.g.)
0.28
Final Resistance at FPM (Inches w.g.)
2
Maximum Temperature (F)
200
Capacity
High
Frame Material
Plastic
Features
Mini-Pleat
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 12" Noml Height x 20" Noml Width x 1" Noml Depth, 55% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 10, Synthetic, Integrated Paperboard Frame, 300 Max FPM, 625 CFM, For Any Unit
Item #: 81723751
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
12
Nominal Width (Inch)
20
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
55
MERV Rating
10
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
11-1/2
Actual Width (Inch)
19-1/2
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
625
Initial Resistance at FPM (Inches w.g.)
.20 (at 300 fpm)
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
High
Pleats Per Square Foot
15
Frame Material
Paperboard
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 16" Noml Height x 25" Noml Width x 1" Noml Depth, 35% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 8, Synthetic, Integrated Paperboard Frame, 300 Max FPM, 825 CFM, For Any Unit
Item #: 40102634
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
16
Nominal Width (Inch)
25
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
35
MERV Rating
8
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
15-1/2
Actual Width (Inch)
24-1/2
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
825
Initial Resistance at FPM (Inches w.g.)
.14 (at 300 fpm)
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
Standard
Pleats Per Square Foot
12
Frame Material
Paperboard
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 10" Noml Height x 10" Noml Width x 1" Noml Depth, 55% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 10, Synthetic, Integrated Paperboard Frame, 300 Max FPM, 250 CFM, For Any Unit
Item #: 98685118
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
10
Nominal Width (Inch)
10
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
55
MERV Rating
10
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
9-1/2
Actual Width (Inch)
9-1/2
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
250
Initial Resistance at FPM (Inches w.g.)
.20 (at 300 fpm)
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
High
Pleats Per Square Foot
15
Frame Material
Paperboard
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It
Made in USA - 14" Noml Height x 25" Noml Width x 1" Noml Depth, 80 to 85% Capture Efficiency, Wire-Backed Pleated Air Filter - MERV 13, Synthetic, Integrated Beverage Board Frame, 300 Max FPM, 730 CFM, For Any Unit
Item #: 85094407
Brand: Made in USA
Exact Tooling IR#: 04
Product Specifications
Filter Type
Wire-Backed Pleated
Nominal Height (Inch)
14
Nominal Width (Inch)
25
Nominal Depth (Inch)
1
Particle Capture Efficiency (%)
80-85
MERV Rating
13
Media Material
Synthetic
Integrated Frame
Yes
Actual Height (Inch)
13-1/2
Actual Width (Inch)
24
Actual Width (Decimal Inch)
24.508
Actual Depth (Inch)
3/4
Maximum Air Flow (FPM)
300
CFM
730
Initial Resistance at FPM (Inches w.g.)
0.26
Final Resistance at FPM (Inches w.g.)
1
Maximum Temperature (F)
200
Capacity
High
Pleats Per Square Foot
15
Frame Material
Beverage Board
Features
Earns Leed Points
For Use With
Any Unit
Standards Met
UL 900; ASHRAE 52.2-2012
2% Off All Online Orders
Use Code: 2%OFF
Best Price Guarantee - Email Us A Better Published Price and We'll Beat It